by 2. Search Engine Optimisation (SEO) – Get Found on Google
What is SEO?
SEO (Search Engine Optimisation) is the process of improving your website so that it appears higher on Google search results. When people search for something related to your business, SEO helps them find you.
How SEO Works:
- On-page SEO: Optimising titles, meta descriptions, keywords, and content.
- Off-page SEO: Building backlinks (other websites linking to yours).
- Technical SEO: Improving speed, security, and mobile-friendliness.
Where is SEO used?
- Blogs → To rank articles and attract traffic.
- E-commerce → To get buyers searching for products.
- YouTube → Optimising videos with keywords and tags.
Learning Hacks for SEO:
- Use free tools like Google Search Console and Ubersuggest to practice.
- Pick a small niche blog and test SEO techniques.
- Follow SEO experts’ blogs (Neil Patel, Backlinko) for real strategies.
- Practice writing keyword-rich but human-friendly content.
👉 Once you understand SEO, it’s time to spread your content with Social Media Marketing.
